Benton Crane Gives The Inside Scoop On How To Use ‘Storytelling' a Power Tool To Create Viral Ads That Draw Sales To Your Products
We use storytelling, humor, and other key ingredients to create social videos that sell products. As CEO of Harmon Brothers, the Provo, Utah-based ad agency behind the most viral ads in internet history, I’ve had the opportunity to manage the incredible team behind ads that have collectively driven more than 1 billion views, over $300 million in sales, and revolutionized the way products are marketed. We have produced internet advertising blockbusters including Squatty Potty, Purple, Chatbooks, FiberFix and Poo~Pourri.
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