When it comes to maximizing profits and sales for your online store there is really no better way than to focus on increasing your AOV (Average Order Value). One of the easiest ways to do that is to start using dropship bundles.
If the idea of dropship bundles is foreign to you then you’re in for a real treat as the rest of this article will focus on ideas for how you can use them to raise your AOV and maximize profits on every sale!
What are Dropship Bundles?
The concept of bundling products is nothing new and retailers have been doing it for decades. In its most basic form a bundle is simply the act of combining 2 or more products that would normally be sold separately together as a package deal in an effort to get the customer to spend more than if he/she was to just purchase one item.
The idea of dropship bundles is super simple, yet it can be a challenge sometimes to find the right combination of items to create a compelling enough offer that people actually see the value in it and want to purchase the bundle rather than just simply getting the one item they initially came for.
So let’s take a look at some specific ideas for creating dropship bundles that should help you craft a winning product combination that your customers will get excited about.
Dropship Bundle Ideas
Multiples of the same
The easiest way to get started creating dropship bundles is to just offer them more of the same product. It’s amazing how many people miss this concept. We entrepreneurs and marketers tend to complicate things, but the truth is many times it’s the simple ideas and concepts that have the greatest impact.
That said, in order to apply this idea I suggest you make a quick list of all the top selling or popular items on your store. Then simply create a new bundle offer that seeks to give them more than one but at a discounted price.
You may have to get creative to entice them to choose the bundle offer over just getting one, but I’ll cover a few ideas to help get your creative juices flowing a little further down the page so be sure to keep reading.
Of course there are more ways to create compelling dropship bundles than just offering the same product to them. In some cases depending on what you are selling that wouldn’t be the best course of action anyways.
The second and most obvious way to bundle products to boost sales is to pair products that are related together. Think hamburger and fries, a razor with shaving cream, a pillow case with matching bedspread or sheets. I think you get the idea.
Just like in the first example above you should look through your site and take note of your best selling and most popular products and ask yourself do any of these go together to make a good bundle?
If you’re struggling with ideas head over to Amazon and look for products like yours or similar. Then pay close attention to that little section Amazon always displays on their product listing pages called “Frequently Bought Together”
That section alone is a goldmine of information that will give you a pretty good idea of what other products people buy at the same time. Use this info to build your dropship bundles and start increasing that AOV.
How to Present Your Bundle Offer
Now that we’ve covered how to come up with some great bundle ideas let’s take a look at some strategies that can help you market them and get your customers more excited about taking the bundle offer instead.
Position it as a Buy One Get One (BOGO) type of offer.
- Buy 1 Get 1 Free
- Buy 1 Get 2nd at half price
- Buy 2 Get 1 Free
This strategy is particularly effective when you are trying to sell more of the same product. There’s so many options with a pricing strategy like this too. In fact here’s a real life story to illustrate just how powerful it can be.
One day when I was in Nashville, Tennessee with my wife and some friends we decided to do some sightseeing and window shopping. While walking around we stumbled upon a store selling boots that had an unbelievable “Buy 1 Get 2 Free” deal. It seemed like such an unbelievable good deal that we were all taken in by it.
I remember thinking that I wasn’t even looking for boots, but I felt compelled that I should take advantage of this deal. I resisted, much to the delight of my bank account, but a few other friends we were with took the bait and purchased some boots.
What I discovered in watching them go through the process of selecting their 3 pairs of boots however was that this business had a very interesting pricing strategy going on. You see, there wasn’t a single pair of boots that was less than $100 in the place. What they had actually done was raised prices to a point that they could cover selling 3 pairs and still make a small profit, but they called it “Buy 1 Get 2 Free”.
I have to admit, at the time I thought it was rather genius. Even though I was on to what they were really doing I still felt like it was a pretty good deal and so did the countless others that were in the store that day taking advantage of the offer.
Offer additional items as an upsell or order bump
Another way to increase your AOV is to present an order bump either on the cart or checkout pages. Most eCommerce platforms like Shopify for example have apps and/or features that make implementing this a breeze.
This can be an extremely effective way to present your bundle because it brings it to your customers attention at a point when they are more committed to making a purchase. Someone who has made it to your cart or checkout page has already shown intent that they want what you are selling.
The closer someone is to making that final purchase decision the higher the chance they can be sold on additional goods.
Use email post purchase to get them back
The last strategy you may want to consider is sending a post purchase email to people who just made a purchase. If it’s the kind of product that would make a good gift idea, encourage them to purchase more and give them to friends and family. If it’s a complimentary product, spend some time explaining the benefits of it and how it truly will enhance the experience or outcome desired of the first product they already purchased.
Whatever it is, be sure to give them a special time sensitive deal that makes them feel like it’s exclusive to them.
I hope you’ve found the ideas I’ve shared with you here about dropship bundles of value. I encourage you to start putting them into practice right away and begin focusing on how you can use them to increase your store’s average order value and maximize your profits.