Dropshipping is a business model that allows entrepreneurs to set up their online stores with no upfront inventory costs. When a customer orders something from your store, you order the item from a supplier and have it shipped directly to your customer. This eliminates the need for you to carry any inventory and is also one of the easiest ways to start an online store.
One of the primary aspects of running a dropshipping business is finding high-quality dropshipping images of the products you’re selling. After all, a picture is worth a thousand words, and that proverb couldn’t be more true regarding e-commerce.
However, this can be tricky, since many suppliers don’t provide images suitable for use on an e-commerce website.
“When we sell a product without branding and there are competing similar or same products, all that you can compete on is price, and that is a race to the bottom. Brand is everything. When products don’t have packaging or product images need to show the product, not the packaging. Smart brands will bring in distinctive and unique brand elements that create differentiation and stand out for consumers. If you do that effectively, then you can raise your price and compete on a different level than competitors that simply show a product without packaging.”
Michael Keplinger – SmashBrand.com
This complete guide will show you how to find great dropshipping images for your dropshipping business in unique ways that help you stand out from the competition and increase conversions.
Ask the Supplier for Images
If you want your dropshipping store to stand out, it’s essential to have high-quality, original product images, similar to Shopify dropshipping images and Amazon dropshipping images. So the first step is to contact your supplier and request high-resolution photos.
However, the unfortunate truth is that your competitors will have these same images as well. When you’re just starting, using images from your supplier as they come is understandable. After all, this is the easiest way to get product photos for dropshipping.
As you grow, it would be best to ensure that the images you use are better looking and somewhat different from your competitors. Here are some tips:
Change the Background
You can use Adobe Photoshop to change the background or any photo editor that will help improve the image’s quality.
Provide Images With Better Angles
Choosing an angle that showcases the product’s features would also be best.
Add a Zoom Effect
Adding a zoom effect on the images will also give potential customers a better view of the products on your selling list.
Include Product Image and Details
You may include the product price and name below or next to the images.
Make the Images Universal
It’s imperative to ensure that customers can view the images you add to your dropshipping website on any device. After all, you don’t know what device a potential customer may use.
You’ll have a much higher chance of beating your dropshipping competition by improving the images.
Get Sample Products and Take Your Photos
If you’re looking for high-quality dropshipping images, there’s no need to look any further than your camera.
Ordering a product sample from your supplier is the best way to get unique, quality photos to make your products stand out from the competition. With a sample in hand, you can take advantage of many photo opportunities, such as different angles and backgrounds.
You could also create an unboxing video that will showcase your product in all its glory. So don’t settle for second-rate images—with a little effort, you can create photos that are truly worthy of your products.
If you don’t have a photography thumb, seek the services of a photographer and learn a few tips from their work. Online photography tutorials could also teach how to learn to take high quality photos.
Work With Influencers
Working with influencers is another excellent method for getting a high-quality product image for your dropshipping. Many influencers in the affiliate marketing industry have experience in product photography and have state-of-the-art cameras and related equipment.
Many influencers are happy to take photos of the products for a commission or free sample products.
Besides getting a better product image, working with your influencer will help you build a good relationship. As a result, you could benefit from affiliate marketing services.
Crowdsource the Images
Another great way of getting quality images is to crowdsource them. For this idea, you can reward your first few customers to provide photo reviews of their purchases. This is a creative way to get images while also increasing your conversions.
You can encourage customers to take a product photo and leave a review by offering a discount or some other incentive. This will give you high-quality images that potential customers can relate to. In addition, it will help to build trust with potential customers, as they will see that you will go the extra mile to ensure their satisfaction.
Poach Images From Customer Reviews
One great way to find quality images is to look for customer reviews of your product on social media platforms like Facebook, Instagram, and YouTube. Many customers have great camera equipment and take beautiful product photos to enhance your store’s credibility.
Besides, their unbiased photos give your site some of the most credible images. Plus, you can gain a customer review along the way—a great bonus for everyone involved.
Get Pictures From Google Images
Google has everything an eCommerce business needs to thrive. This includes free and payable images you can use to style your dropshipping business.
While there are many paid image websites, plenty of free options can provide high-quality images for your store. Here are some recommended websites where you can find free photos to use in your store design or ads:
- Unsplash offers a wide range of beautiful, high-resolution photos.
- Pexels is another excellent source for free stock photos.
- Pixabay is a popular site for free illustrations and videos.
- FreeImages provides a wide selection of both stock photos and user-generated content.
- Shutterstock offers an extensive library of premium and free stock photos.
- iStockphoto is another popular site offering millions of royalty-free images at reasonable prices.
So there you have five sources for quality, free images you can use in your dropshipping business. How you use them is up to you. However, it’s advisable to use free images when beginning your dropshipping business. Then, you may move on to high-quality images when ready to pay the required fees.
Try Product Videos
Taking videos can give you that next step you need to sell your products. You can do it yourself or hire a videographer to showcase your products. Video ads provide trust, and they allow your customers to see them from all angles.
When creating your videos, make sure to use music that your potential buyers may like. And if you choose to use AliExpress videos to show your products, keep in mind that they may use music that is in a different language. Therefore, it’s best to make your own videos and select your own music.
A Snapshot Summary
Quality dropshipping images are essential for any product, but are especially important for dropshipping. After all, customers can’t physically see or touch the product before making a purchase, so wonderful photos are essential for building trust and making sales in your dropshipping business.
As a dropshipper, one of the most important things you can do is ensure your product photos are of high quality. This can be challenging, especially if you’re on a tight budget. When running this business, the key is finding high-quality images to give them a vivid glimpse of what you are offering.
Start Dropshipping Today
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