Optimize Branding and SEO with Custom Product Descriptions

optimize branding and seo with custom product descriptions

Difficulty: Easy
Estimated Time: 12 Minutes

Don’t be the owner that simply uses the supplier’s default product descriptions (it makes it too easy for consumers to source the wholesaler online and feel a little bitter about your retail markup). Remember, there may be hundreds, or thousands of e-commerce websites selling the same products you are choosing for your store.

Creating customized product descriptions not only sets you apart from other sellers, and gives you a big competitive edge, but it allows you to add persuasive selling content to each product, and optimize on-page SEO to help more customers find you. Trust us, it’s worth the extra time and effort! Navigate to the stores page in your Dropified dashboard. Under the default product description section, click the blue hyperlink for custom product descriptions. In the popup menu, you can save time by setting up template descriptions (as many as you need) by product category. Once you have defined your template descriptions, when you are adding additional products to AliExpress, you will see a drop down menu that allows you to select one of your default templates. Easy right?

In the text window as you are drafting your custom product description, you can click on the custom tags, to insert a code that will automatically scrape the product title, price, compare at price and other information. This shortcut saves hours of time, and as you build your description templates you will be able to add friendly persuasive text on page, and keywords, with only a few clicks, for every product you add from AliExpress.

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